In this GDC 2016 talk, Nigel Lowrie, the vice president of Devolver Digital, argues that developers don't necessarily need a publisher to ship their video games, until they really do. Lowrie shares his own experience with publishing and offers advice on how to find the right publisher for your game.
Lowrie begins by explaining that publishers are not necessary for indie developers to succeed in the gaming industry. He believes that the rise of digital distribution platforms has made it easier for developers to self-publish their games. However, he acknowledges that there are certain situations where a publisher can be beneficial, such as when a developer needs help with distribution or marketing.
Lowrie then shares his own experience with publishing. He explains that when Devolver Digital was first starting out, they didn't have any connections in the industry and struggled to get their games noticed. However, after partnering with a publisher, they were able to get their games in front of a larger audience and establish themselves as a reputable developer.
Lowrie advises developers to ask themselves a series of questions when considering a publisher. First, he suggests asking if the publisher is a good fit for your game. Developers should research the publisher's portfolio and see if they have experience with similar games. Second, he recommends asking about the publisher's marketing and distribution capabilities. Developers should ensure that the publisher has a strong marketing plan and can help get their game in front of the right audience. Finally, Lowrie suggests asking about the publisher's contract terms. Developers should ensure that the contract is fair and that they retain ownership of their game.
Lowrie also emphasizes the importance of communication between developers and publishers. He believes that developers should have a good working relationship with their publisher and be able to communicate openly and honestly.
In conclusion, Lowrie believes that publishers are not necessary for indie developers to succeed in the gaming industry, but they can be beneficial in certain situations. He advises developers to carefully consider their options and ask the right questions when looking for a publisher. He also stresses the importance of communication and having a good working relationship with your publisher.
Overall, Lowrie provides valuable insights into the world of publishing and offers practical advice for developers looking to find the right publisher for their game. His experience and knowledge make this talk a must-watch for anyone interested in the gaming industry.
