Description: In this 2016 GDC Talk, Grey Alien Games' Jake Birkett explains how to survive as an independent game developer without having a single hit game.
Jake Birkett, the founder of Grey Alien Games, shares his experience of being an independent game developer for eleven years without having a hit game. He starts by stating that the game industry is highly competitive and that only a few games become hits. He explains that there are many reasons why a game might not succeed, such as market saturation, lack of marketing, or simply being a bad game.
Birkett stresses the importance of understanding the business side of game development. He recommends that developers should have a solid understanding of marketing, pricing, and sales. He also advises developers to be aware of the different platforms available and to choose the ones that are most suitable for their game.
Birkett also emphasizes the importance of having a strong community. He suggests that developers should engage with their audience and build a relationship with them. He also recommends that developers should attend conferences and networking events to meet other developers and potential partners.
Birkett shares his own experience of making a living as an independent game developer. He explains that he has been able to sustain his business by creating a portfolio of games and by diversifying his income streams. He also advises developers to be open to different opportunities, such as contract work or teaching game development.
Birkett concludes by stating that success in game development is not just about making a hit game. He believes that success can be measured in different ways, such as making a living doing what you love or creating a game that you are proud of. He encourages developers to focus on their passions and to keep learning and improving their skills.
Overall, Jake Birkett's talk provides valuable insights into how to survive as an independent game developer without having a hit game. He emphasizes the importance of understanding the business side of game development, building a strong community, and diversifying income streams. His talk is informative and engaging, and his experience in the industry makes him a credible source of advice.
