The video titled "How to Market Your Indie Game!" by Jonas Tyroller provides a comprehensive guide on marketing indie games. The video is divided into three chapters, each covering a different aspect of marketing.
Chapter 1 focuses on making the correct game. The creator suggests that making a unique game that people want to play is crucial. Additionally, indie game developers should create a game that benefits content creators, as they can help promote the game. The creator also emphasizes the importance of making an appealing game and creating a game that is contagious, meaning players will want to share it with others.
Chapter 2 covers getting the word out there. The creator suggests using social media to promote the game and setting up a Steam page early. Making the store page perfect is also crucial, including creating an awesome game trailer and thumbnail. The creator also suggests picking a good release date, publishing a press release, setting up a press kit, contacting games press, and sending out keys. Honesty is also emphasized, as developers should be honest about what their game is.
Chapter 3 discusses multiplying your sales. The creator suggests translating the game to other languages, publishing on multiple stores, and publishing to other platforms. Keeping the game relevant is also important.
In conclusion, the creator wishes indie game developers good luck with marketing and selling their games. The video provides valuable insights and tips on marketing indie games. The creator's knowledge and experience in the field are evident, making the video a must-watch for indie game developers looking to market their games successfully.
