Friday, April 21, 2023

How to Market Your Indie Game! [VIDEO SUMMARY]

The video titled "How to Market Your Indie Game!" by Jonas Tyroller provides valuable insights into marketing an indie game successfully. The video is divided into three chapters, each covering a different aspect of indie game marketing.


Chapter 1 focuses on making the correct game. The creator emphasizes the importance of making a unique game that people want to play. He suggests leveraging content creators to promote the game and making an appealing game that is contagious. The creator also stresses the importance of having a clear and concise game concept.

Chapter 2 is all about getting the word out there. The creator suggests using social media to create a buzz around the game and setting up the Steam page early. He also advises making the store page perfect and creating an awesome game trailer and thumbnail. Additionally, the creator recommends picking a good release date, publishing a press release, and setting up a press kit. He also suggests contacting games press and sending out keys to influencers.

Chapter 3 covers how to multiply sales. The creator recommends translating the game to other languages, publishing on multiple stores, and releasing the game on other platforms. He stresses the importance of keeping the game relevant and up-to-date.

Overall, the video provides a comprehensive guide to indie game marketing, covering various aspects such as creating a unique game, leveraging social media, and reaching out to the press. The creator's experience and knowledge on the subject are evident, making this video a valuable resource for indie game developers.